August 9, 2013

Have you heard of The Cronut® Project? Three interns from advertising agency BBH joined forces with Chef Dominique Ansel and Food Bank for NYC to raise money this summer, one of the slowest times for funds. The result? In one week, over 67 countries were tuned into The Cronut® Project with over 1 million Twitter mentions and increased Food Bank search engine awareness by 56%.  In just 6 days, 12 Cronut® pastries raised enough money to provide more than 28K meals, or enough to feed a family of four for 6 years.